Typographic Pattern Play

I believe pattern design can be a powerful brand element and approach to experiential graphics. I love the challenge of working with pattern designs at different scales and applications—from custom ornamental designs to floor and crosswalk patterns. There are endless ways that pattern design can be used:

• Revive an existing brand identity by using logos, iconography, and other brand elements in new and refreshing ways. 

• Developed as part a new library of brand elements during a rebranding. 

• Incorporated into unique placemaking and wayfinding signage and graphics. 

Most recently, I’ve been focusing on drawing my own letterforms and creating patterns with them and incorporating this process as part of my own brand identity design.