Society of Arts + Crafts
Brand Identity Design
Boston, MA

The Society of Arts + Crafts engaged Sasaki Associates graphic design, architecture, and interior design studios to work on a rebrand of the organization before transitioning into their new home in Boston's Seaport District. After being in their Newbury Street location for 120 years without ever having a consistent brand identity, the Society recognized the value in rebranding as part of the move. Our graphic design team worked with the Society on developing their brand messaging, positioning, and overall branding standards. This rebranding established a direction for the signage, environmental graphics, and architectural finishes of the new location.

Completed while working as a graphic designer at Sasaki in collaboration with Terri Dube, Director of Brand Design and Ryan Collier, Graphic Designer.